Ecuador’s mango industry is focused on expanding its international markets beyond its main buyers in the United States and Europe. According to Bernardo Malo, president of the Mango Foundation of Ecuador, there is great potential in markets like Chile, Central America, Canada, and Oceania.

In January 2025, Ecuador achieved the opening of the Chilean market for the export of sutil and Tahiti lemons, following an agreement between the National Agency for Regulation, Control, and Sanitary Surveillance (Agrocalidad) and the Agricultural and Livestock Service (SAG) of Chile.

In February 2025, Ecuador reached a major milestone in its agricultural trade expansion by exporting pitahaya (dragon fruit) and avocado to Argentina for the first time.

Exotic Ecuadorian fruits are making a splash in Madrid’s fine dining scene through the “Taste Ecuador” campaign, led by NEXT Ecuador and supported by the European Union.

In Russia, interest in mangoes is declining; however, consumers are increasingly turning their attention to other exotic fruits, which are becoming more competitively priced.