Ecuador Boosts Quality and New Markets for Mango

Ecuador’s mango industry is focused on expanding its international markets beyond its main buyers in the United States and Europe. According to Bernardo Malo, president of the Mango Foundation of Ecuador, there is great potential in markets like Chile, Central America, Canada, and Oceania. Although these regions currently have lower consumption, they represent valuable growth opportunities. The strategy aims to strengthen Ecuador’s presence in these areas to ensure a steady and diversified flow of exports, reducing risks linked to dependence on a few markets.

One of the biggest challenges remains accessing the Japanese market, a strategic destination for Ecuadorian mangoes but one with strict phytosanitary requirements and high tariffs of 30%. Despite these hurdles, the recent opening of the South Korean market marks significant progress and serves as an example of how Ecuador can advance in Asia. Ecuador is following a strategy similar to Peru’s, which gradually eliminated tariffs after signing a free trade agreement ten years ago by reducing tariffs 3% annually to reach zero in a decade. This approach is expected to facilitate Ecuadorian mango access to key Asian markets.

At the same time, the industry is working on creating its own quality brand to distinguish Ecuadorian mangoes as a premium product globally. This initiative responds to the need to stand out in increasingly competitive international markets and is inspired by Mexico’s successful MANGO EMEX brand. Bernardo Malo emphasizes that this brand will not only highlight the unique qualities of the Kent variety but also build trust and reputation for Ecuadorian mangoes, helping to achieve stronger and sustainable positioning in the long term.

Contact us for more information:

https://www.elfrutalec.com/elfrutal

sales@elfrutalec.com