Exploring the Exotic Fruit Market in Kazakhstan: A Snapshot of Prices and Trends

Kazakhstan's market for exotic fruits is experiencing steady growth as consumers show increasing interest in diverse and international flavors. A wide range of imported fruits is now available across the country, coming from various global suppliers such as China, Peru, Pakistan, the Netherlands, Brazil, Thailand, Colombia, Côte d'Ivoire, Mexico, and Turkey.

Prices for these fruits vary depending on their origin, season, taste quality, and size. For instance, mangoes range from €1.04 to €6.12 depending on the variety, while pomelos are priced between €2.00 and €6.94. Pineapples are sold whole at prices between €2.03 and €6.84, and peeled pineapples average around €3.40 per kilogram. Avocados, which can be sold individually or in multi-packs, cost between €1.12 and €4.07 each. Pitahaya, also known as dragon fruit, ranges from €1.63 to €5.10, while coconuts vary significantly from €0.84 to as much as €8.78 depending on their presentation.

Regional price differences are also notable, with cities like Kostanay and Karaganda offering lower prices compared to Shymkent, where costs tend to be higher due to transportation and local market dynamics. Importers in Kazakhstan respond closely to consumer demand—if a certain fruit doesn’t sell well, they reduce or stop importing it. This sensitivity to consumer behavior makes demand forecasting and market adaptation crucial for maintaining product availability. Overall, the exotic fruit segment in Kazakhstan reflects a broader global trend of increasing openness to new and tropical flavors, positioning the country as a growing market for international exporters seeking new opportunities.

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